This is just the beginning of adidas by Stella McCartney’s work in this space, and we can’t wait to share what else is to come!” Working together on the design and bouncing ideas off each other was such a fun experience, and the boot perfectly fuses the world of fashion and football, showing how we can continue to create with the planet in mind. One comment that stuck with me was how fashion was part of his personality both on and off the pitch, so it was important for this to shine through in the design.Ĭreating with the planet in mind is core to the adidas by Stella McCartney partnership and as the first adidas vegan football boot, the Predator Freak also uses part recycled materials. Hearing how passionate he was about fashion and learning how much we had in common really sparked the inspiration for co-creating this iconic boot. Last year during lockdown, adidas brought Paul and I together for The Huddle which is where this idea was first born. Stella McCartney: “Since the start of my collaboration with adidas, we’ve continued to push the boundaries in high-fashion and performance wear so it’s incredibly exciting to be expanding into the world of football with the superstar athlete Paul Pogba.

Signature adidas Stella McCartney detailing includes an opalescent finish and an ombré rainbow mirror metallic plate and heel logo – the first time a football boot has carried this feature.

adidas DEMONSKIN rubber spikes, calibrated by computer algorithm to afford improved ball control and swerve, feature on the boot in signal orange. The distinctive silhouette and fresh white PRIMEKNIT upper is adorned with iconic leopard and Earth Protector graphics. Paul Pogba played an integral role developing the PREDATOR FREAK and this iteration is a stunning combination of football playmaking and creative expression. The inaugural Paul Pogba x adidas by Stella McCartney PREDATOR FREAK offers the latest performance innovations from the PREDATOR franchise with materials and components closely analysed to ensure they conform to both vegan and elite performance standards.

Hosted during lockdown, their Huddle not only revealed their mutual passion for fashion, sport and brand building, but also served to sow the seeds for this pioneering football-fashion co-creation. The origin of the collaboration stems from a conversation between Paul Pogba and Stella McCartney as part of adidas’ The Huddle content series, back in May 2020.

White Devil by Stella Purple